franchise. This is a Vietnamese story. The owner started one store
and then just kept growing. Gutsy move. I wonder if that Phantom
parked outside the Sheraton yesterday was his car.
Anyway, I ventured into the first Pho-24 opened by him to eat. In
short, as Singaporean would have said "OK la". Nothing special. It
was a bit disappointing. The cost was 100,000 for a bowl of striplion
noodle soup and an ice coffee. I am still hungry as I am typing
this up. 100,000VND is about 5.71USD. I saw it on the bill as I
could have paid in USD, but why.
The ice coffee was not like the one in An Nan Gourmet Market. Though
the price was the same between the both places, 28,000 per cup. I
tried, I ate and I won't go back.
This is the official website of Pho-24: http://www.pho24.com.vn/homepage.php
. Don't get the pictures fooling you from believing you have a big
portion. Think half of what you see on the website and then some. OK
time to get some banger and mash across the street for my second
lunch. That was how little in that bowl of mind.
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